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DESCRIPCIÓN DEL PROGRAMA
The Data and Market Analytics program aims to develop professionals who are experts in understanding the dynamics, problems, and needs of markets using elements of economic theory, in particular behavioral economics, and statistics. We train professionals in data and market analytics with high-level technical skills to utilize information from social interactions in different contexts and sectors. Professionals will apply their knowledge of data science and econometrics tools to provide solutions, bring new products or lines of business to the market, contribute to business or economic activity forecasting, or to ensure the impact of economic or public policies in the country.
Our academic and professional training has the UR Steam stamp. This is a hallmark of a varied interdisciplinary approach, which is closely linked to the industry through strategic partnerships to enhance learning. The approach is based on the consistent use of labs and real databases, as well as promoting ongoing training and international certifications in data analytics and programming.
- SNIES Code: 116057
- Tuition fees per semester with discount: $13.946.100 COP*
-
* The 30% discount applies to the 8 semesters of the undergraduate program.
* Tuition fees per semester without discount: $19.923.000
- No. of semesters: 8
- 136 academic credits
- Program name: Data and Market Analytics
- Type of education: University
- Education level: Undergraduate
- Program mode: In-person attendance
- Qualification awarded: Professional Degree in Data and Market Analytics
- Program location: Bogotá D.C.
- Schedule: Daytime
- Location of classes: Universidad del Rosario campuses in Bogotá, primarily in the Claustro Campus (downtown).
- Periodicity of admission: Each semester
- Resolution number with effective term: 9310 of June 6, 2023, effective for 7 years.
WHY
STUDY
Data and Market Analytics?
-
An interdisciplinary training program
An interdisciplinary training program based on experiential learning, which is practical and interconnected with real-world issues through partnerships with private companies and public sector entities.
-
Flexible curriculum
Flexible curriculum with a wide range of options for minors in fields such as economics, finance, data science, economic policy, public policy, actuarial science, behavioral economics and finance, fintech, experience marketing, and more.
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Intensive use of labs
Intensive use of specialized labs in different subjects and extracurricular training spaces, with access to databases and scientific software.
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Accreditation of knowledge
Accreditation of knowledge through international certifications in data use and analysis.
-
High-caliber professors
High-caliber professors in the fields of economics, finance, engineering, and computer science.
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An institution with 370 years of history
An institution with 370 years of history, with high-quality accreditation, and wide national and international recognition.
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Extensive network of partnerships
Extensive network of partnerships for academic exchanges and international experience.
PLAN DE ESTUDIOS
The Data and Market Analytics course focuses on three main areas: economic theory, with a focus on behavioral economics; mathematical, statistical and programming skills; coupled with applied and experiential training with a critical and socially committed approach.
It offers the opportunity to study minors in fields such as economics, finance, data science, economic policy, public policy, actuarial science, behavioral economics and finance, fintech, experience marketing, and more.
Degree track options:
In order to graduate, students may select one of the following options:
Learn about minor studies
The Data and Market Analytics program will have the possibility of the following minor studies:
Busca fortalecer la comprensión integral del pensamiento económico, los procesos históricos y los modelos modernos de análisis económico. Se especializa en el estudio de teorías económicas, desarrollo económico, historia económica colombiana y funcionamiento de los mercados. Está dirigido a estudiantes interesados en profundizar en los fundamentos teóricos y aplicados de la economía, con miras a roles analíticos en investigación, docencia o en sectores público y privado.
Asignaturas que componen este menor:
|
Código asignatura |
Nombre asignatura |
Créditos |
|
13210149 |
Doctrinas Económicas |
3 |
|
13210180 |
Historia Económica Colombiana |
3 |
|
13220002 |
Desarrollo Económico |
3 |
|
13210179 |
Microeconomía 3 |
3 |
|
13210181 |
Macroeconomía 3 |
3 |
|
13220003 |
Organización Industrial |
3 |
Busca formar estudiantes con capacidad para comprender, formular y evaluar políticas públicas orientadas al bienestar social. Se especializa en el análisis de políticas sociales y sectoriales desde una perspectiva económica y multidisciplinar. Está dirigido a quienes desean trabajar en el sector público, entidades multilaterales o centros de investigación que inciden en el diseño y evaluación de políticas públicas.
Asignaturas que componen este menor:
|
Código asignatura |
Nombre asignatura |
Créditos |
|
10910046 |
Análisis Cualitativo |
3 |
|
13220002 |
Desarrollo Económico |
3 |
|
13220003 |
Organización Industrial |
3 |
|
13210179 |
Microeconomía 3 |
3 |
|
Por definir |
Machine Learning y Datos Satelitales para Economía Ambiental |
3 |
|
13220004 |
Evaluación de Impacto |
3 |
Busca formar estudiantes con una sólida comprensión del entorno macroeconómico y las herramientas de política económica. Se especializa en el análisis y diseño de políticas fiscales, monetarias y de desarrollo. Está dirigido a quienes aspiran a desempeñarse como asesores o analistas en entidades públicas, organismos internacionales o centros de pensamiento económico.
Asignaturas que componen este menor:
|
Código asignatura |
Nombre asignatura |
Créditos |
|
13210178 |
Teoría y Política Monetaria y Cambiaria |
3 |
|
65520018 |
Teoría y Política del Comercio Internacional |
3 |
|
13220003 |
Organización Industrial |
3 |
|
13220001 |
Economía y Finanzas Públicas |
3 |
|
13210181 |
Macroeconomía 3 |
3 |
|
13220004 |
Evaluación de Impacto |
3 |
Busca desarrollar competencias técnicas para la comprensión y gestión de las decisiones financieras en distintos contextos económicos. Se especializa en instrumentos financieros, análisis de mercados, planeación y finanzas corporativas, así como en el entorno monetario y cambiario. Está dirigido a estudiantes que deseen desempeñarse en el sector financiero, empresas, banca, consultoría o entidades reguladoras.
Asignaturas que componen este menor:
|
Código asignatura |
Nombre asignatura |
Créditos |
|
10810002 |
Contabilidad para la Toma de Decisiones |
3 |
|
65520001 |
Matemáticas Financieras |
3 |
|
65520003 |
Renta Fija |
3 |
|
65520006 |
Renta Variable |
3 |
|
65520002 |
Planeación Financiera |
3 |
|
65520004 |
Finanzas Corporativas |
3 |
|
13210178 |
Teoría y Política Monetaria y Cambiaria |
3 |
|
65520015 |
Curso Preparatorio Examen CFA Nivel 1* |
3 |
* El curso de preparación para la certificación CFA se ofertará durante el primer semestre del año, sujeto al número de becas otorgadas anualmente por el CFA Institute. La apertura del curso dependerá del interés de los estudiantes en aplicar a dichas becas. En caso de no contar con estudiantes interesados, el curso será cancelado.
Busca formar estudiantes con habilidades para comprender e implementar soluciones financieras basadas en tecnología. Se especializa en herramientas digitales aplicadas a las finanzas, análisis de datos, programación y uso de software especializado en mercados financieros. Está dirigido a quienes desean desempeñarse en sectores financieros innovadores, startups, banca digital, analítica financiera o diseño de productos tecnológicos para servicios financieros.
Asignaturas que componen este menor:
|
Código asignatura |
Nombre asignatura |
Créditos |
Notas a considerar para este menor |
|
65510139 |
Fintech |
3 |
Obligatoria dentro del menor |
|
65510026 |
Taller de Bloomberg |
3 |
Obligatoria dentro del menor |
|
65510070 |
Software Financiero |
2 |
De esta bolsa de asignaturas el estudiante debe seleccionar 3 cursos para completar 6 créditos |
|
13210151 |
Curso Básico R |
2 |
|
|
13210119 |
Curso Básico Stata |
2 |
|
|
14910055 |
The Data Economy: Tools and Applications (Summer School 2025) |
2 |
|
|
14910056 |
Economía digital (Summer School 2025) |
2 |
|
|
10810002 |
Contabilidad para la Toma de Decisiones |
3 |
De esta bolsa de asignaturas el estudiante debe seleccionar 2 cursos para completar 6 créditos |
|
65520001 |
Matemáticas Financieras |
3 |
|
|
65520003 |
Renta Fija |
3 |
|
|
65520006 |
Renta Variable |
3 |
|
|
11320002 |
Arquitectura del Computador |
3 |
|
|
65520005 |
Optimización para Finanzas |
3 |
|
|
65510132 |
Economia Financiera |
3 |
|
|
Por definir |
Machine Learning y Datos Satelitales para Economía Ambiental |
3 |
Dentro de las asignaturas enunciadas los estudiantes tendrán que completar 18 créditos, tal y como se enuncia en las notas de la tabla.
Busca brindar las bases conceptuales y técnicas necesarias para el análisis de datos en contextos interdisciplinarios. Se especializa en programación, manejo de bases de datos y uso de herramientas tecnológicas para transformar información en conocimiento útil. Está dirigido a estudiantes interesados en aplicar la ciencia de datos en campos como la economía, las finanzas, el marketing, la política pública o la investigación social.
Asignaturas que componen este menor:
|
Código asignatura |
Nombre asignatura |
Créditos |
|
11310014 |
Teoría de Grafos |
3 |
|
11320007 |
Redes de Computadores |
3 |
|
11320017 |
Computación en la Nube |
3 |
|
11320016 |
Big Data |
3 |
|
11320015 |
Análisis Avanzado de Datos |
3 |
|
11320031 |
Introducción al Procesamiento de Lenguaje Natural |
3 |
Busca formar estudiantes con herramientas para analizar, comprender e intervenir estratégicamente en la experiencia del cliente. Se especializa en metodologías mixtas, comportamiento del consumidor y diseño de experiencias centradas en el usuario. Está dirigido a quienes desean trabajar en áreas de marketing, innovación, estrategia comercial o desarrollo de productos con foco en la experiencia del cliente.
Asignaturas que componen este menor:
|
Código asignatura |
Nombre asignatura |
Créditos |
|
10810003 |
Marketing |
3 |
|
10810010 |
Market Research |
2 |
|
15210033 |
Comportamiento de Compra del Cliente y Consumidor |
2 |
|
15210182 |
Customer Experience Management (Eng) |
2 |
|
16920049 |
Insights del Consumidor y Analítica de Datos |
2 |
|
16920052 |
Experience Marketing Campaigns (Eng) |
2 |
|
16910076 |
Neuromarketing |
2 |
|
16920051 |
Diseño Digital |
2 |
|
16920053 |
Publicidad Digital |
2 |
- La oferta de asignaturas puede variar en cada semestre y su apertura estará sujeta al número de estudiantes inscritos.
- El estudiante deberá cumplir con los prerrequisitos establecidos para cada curso.
- De las asignaturas listadas en cada menor, el estudiante deberá seleccionar aquellas que le permitan completar los 18 créditos exigidos para obtener el menor.
Opciones
DE GRADO
Para graduarse, el estudiante puede elegir una de las siguientes opciones:
Trabajo de grado: estudio de un problema aplicado o de investigación
Emprendimiento: creación de un modelo de negocio de una iniciativa de tipo empresarial o social. Esta ruta se hace en conjunto con el Centro de Emprendimiento de la Universidad del Rosario.
Pasantía: exposición al mundo laboral a través de una práctica en una institución nacional o internacional del orden público o privado.
Coterminal: cursar y aprobar un conjunto de asignaturas ofrecidas por los programas de maestría de la Universidad del Rosario.
Prospective
student profile
Applicants to the Data and Market Analytics program should have a strong interest in understanding the interactions between individuals, businesses, and institutions in the economic and financial spheres, and their impact on well-being and individual and social decision-making processes. An interest in mathematics, information (data) analysis, and computer programming will be useful for understanding phenomena that may arise in the markets and finding correlations, associations and interrelationships between sectors in the data to make informed decisions.
Graduate
profile
Graduates in Data and Market Analytics are ethical professionals, with a commitment to service, and with solid technical, computational, quantitative, and critical thinking skills. These competencies allow them to contribute to the design, analysis, and evaluation of public policies and new lines of business.
They will be equipped to: 1) Make decisions to help public or private organizations adapt to market dynamics; 2) Understand the intentions of consumers and suppliers and analyze projections for specific markets; 3) Use cutting-edge statistical and econometric techniques; 4) Conduct analyses of consumers/individuals/companies based on behavioral economics.
Graduates will also have the opportunity to continue their postgraduate education in fields such as economics, finance, statistics, mathematics, marketing, and engineering.
Occupational
profile
We train professionals with solid technical, computational, quantitative, and critical thinking skills that allow them to contribute to the design, analysis, and evaluation of public and business policies. They are able to give recommendations or make decisions that enable public or private entities to adapt to the dynamics of the diverse markets in which they operate. In addition to being trained in the elements of economic theory, graduates will have the technical knowledge to understand the intentions of consumers and suppliers, as well as growth projections for specific markets. These tools include the use of cutting-edge statistical and econometric techniques, including the handling of large or rapidly changing databases, as well as the use of consumer/individual/company analysis tools based on the theoretical foundation of behavioral economics.
Data and Market Analytics graduates are equipped to work in:
- Companies that handle considerable volumes of data as part of their business operations
- Companies operating in highly dynamic markets in uncertain conditions
- Entities whose mission involves analyzing administrative data to inform public policy decisions
- Technology, insurance, financial sector, public service, and multinational companies. In these sectors, professionals will be able to lead and work in analytics teams, market analysis, and the general management of organizations.
OUR
Learning Spaces
We have state-of-the-art labs for teaching and research, as well as spaces designed for experimentation and project development.
Data Center
Gov Lab
TicTank
REBEL Lab
Finance Lab
Big Data Lab
PROFESSORS
The professors in the Shool of Economics will be your guides and mentors throughout your educational journey. They are all part of an international academic and research network spanning different fields, which supports teaching and promotes high-quality and relevant scientific research.
Thirty-one percent of our teachers are from abroad, including from Germany, Argentina, Ecuador, Spain, Guatemala, Turkey, and Peru. All full-time professors in the School hold a PhD, and teaching professors have either a master's degree or a PhD, along with industry experience, ensuring a high-quality and high-level education.
Meet our team - School of Engineering, Science, and Technology
Proceso de Admisión
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