Horario: 8:00 a.m. - 5:00 p.m.
Intensidad: 32 hours
Sessions
This course combines many of the concepts, tools and practices of entrepreneurship. Students will learn to be better evaluators and trainers of opportunities, to understand the integration of people and the process in entrepreneurship, to write, articulate and present a new execution plan of the company, to understand the alternatives and compensations in the financing, starting and running a business, and to gain a better understanding of their personal business capabilities. Students will participate in the feasibility evaluation, the analysis of the viability of the company and the acquisition of resources. Students will learn to carry out rigorous business planning, as well as to network for resources and to be able to communicate a new business in a safe, articulate and effective way.
Learn to convince
A compelling pitch is an opportunity for contest finals and start-ups awards, and also for productive conversations with investors. Therefore, it is worth investing the time and energy necessary to perfectly present your business idea.
- A customized presentation. Learn to prepare a different pitch for bankers, venture capital companies, corporate funds ...
- Get to the point. Make your message clear and precise.
- Stay focused: you have little time to convince investors, so learn how to get the most out of it.
- Practice makes perfect. Rehearse and rehearse and get feedback from peers and savvy entrepreneurs and investors.
- This course will address both the content (the traditional structure of the pitch deck) and the presentation aspects.
This class is based on the principles of active learning and teaching. This approach greatly improves the acquisition of knowledge by students by changing traditional teaching and learning roles. In this class, students are expected to have completed reading and preparation before each class session. In class, students will be responsible for teaching others what they have learned through small group interactions and team-based projects.
Week 1: Monday Tuesday Wednesday
and Friday
8: 00-10: 00 AM
10:30-12:30
Week 2:
Tuesday, Wednesday, Thursday and Saturday
8: 00-10: 00 AM
10:30 AM-12: 30 PM
Fechas:
31.05.21- 12.06.21
Horario: 1:00 p.m. - 12:00 p.m.
Intensidad: 32 hours
Sessions
-Fundamental aspects of innovation
-Innovation as a system for generating value in organizations
-Analysis of success cases
-Basic tools for organizational innovation
-Understand and explain the concept of innovation and the set of fundamental aspects that characterize and describe the nature of the concept (General basic critical communicative competence).
-Discuss the difference between the classical and modern approach to Innovation and novelty (Basic general critical communicative competence)
-Recognize the role of Innovation as a value generation system in firm organizations and critically assess structures and reference models of innovation in the national and international business context (Basic general quantitative analytical thinking competence)
-Propose a robust and argued solution or solutions to organizational problems related to the design, implementation, production, marketing and dissemination of innovations. (general axiological competence-innovation)
Week 1:
8: 00-10: 00 AM
10:30-12:30
Week 2:
8: 00-10: 00 AM
10:30 AM-12: 30 PM
Fechas:
31.05.21- 12.06.21
Horario: 8:00 a.m. - 12:00 p.m.
Intensidad: 16 hours
Sessions
-The foundations of entertainment-What is entertainment?
-Economic and management features - Why entertainment products are unique: Key features
-Decisions about the entertainment product: Search qualities and unbranded signals
-Decisions about the entertainment products: (Human) brands as quality signals
-Communication decisions regarding entertainment: Own and paid channels
-Communication decisions regarding entertainment: "Won" Channels.
- Entertainment distribution decisions
-Pricing decisions in the entertainment industry
At the end of the development process outlined in this course, the student will be able to:
-Explain why the administration of entertainment products requires a special understanding of the product and the characteristics of the market,
-Examine existing business models in the entertainment industry,
-Detect the difference between a classic marketing mix and a marketing mix of entertainment products,
-Justify how (human) brands provide important risk reduction signals in the entertainment industry,
-Distinguish between "paid" advertising campaigns and "earned" communication by word of mouth.
Week 1:
Tuesday:
8: 00-10: 00 AM
10:30-12:30
Thursday:
1: 30-3: 30 PM
4: 00-6: 00 PM
Week 2:
Wednesday
1: 30-3: 30 PM
4: 00-6: 00 PM
Friday:
8: 00-10: 00 AM
10:30 AM-12: 30 PM
Fechas:
01.06.21- 11.06.21